Fred Perry

Recognisable the world over, the laurel wreaths of Fred Perry have been synonymous with sport and fashion for over 6 decades. Originally started in the late 40's, Fred Perry marketed the first ever sweat band; however it was the sharp sporting cuts and clean lines that have made Fred Perry gear fashionable with mods, skinheads, rudeboys and the Britpop scene. Wearing their heritage on their sleeve, so to speak, has let Fred Perry collaborate with a number of artists and sportspeople over the years, not least their new cycling collaboration with Bradley Wiggins, a keen mod himself. The continued combination of style and sport would make 3 times Wimbledon Champion Perry a happy man.