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Custom Cycles, Soho
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Outlier

New York based, Outlier is a company that focuses on making tailored performance apparel for cycling in the city. Functional street wear that is comfortable in the saddle and utilitarian, but doesn't shout "I rode my bike today". Their cuts are traditional in durable fabrics and super-supple merino wool, with well-thought-out features and details. Outlier try to redevelop every product they look at to try and make every product as perfect as possible, without relying on old ideas. This has led them to some absolutely superb cycling clothing.

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